Reload this Page Don't Miss Own Your Sanctuary At The New Launch The NEW CENTER OF NEW CAIRO Located in the heart of New Cairo , iCity is just 15 minutes away from AUC. Easily reachable from all parts of Cairo , with easy access to all what New Cairo has to offer; from schools , clubs , outings and essential services. Alliance DMA is one of the leading Design & Engineering Consulting firms in Egypt specialized in Housing Developments with a history of 27 years developing landmarks & iconic projects. DMA joined forces with CallisonRTKL -one of the top 3 & leading design firms across the Globe- with a network of more than 18 offices worldwide; CallisonRTKL managed to be ranked as the leading design firm in mixed-use developments , housing & retail projects globally. This blend brought the market knowledge and local experts with global exposure and leading expertise to introduce a new design approach & an iconic landmark not only in Egypt but also across the region: iCity.