ednc is a dynamic office and retail complex located in new cairo, that marks an important transition between urban space and landscape. the design took a highly creative, playful yet a professional approach to set the scene for this leisure/business destination. its strategic location captures the civic heart of new cairo, leaving a positive legacy for the region.
the office buildings’ form is composed of a cantilevered 4-storey buildings elevated on a clear see through glass base, enhancing the visual connectivity and accessibility with the central piazza. the piazza is designed to encourage the concept of an informal working environment within the professional setting.
ednc being located on one of the vibrant roads of new cairo, the architectural design of the project is reflecting this fast paced experience not only through its dynamic modern architectural form but also through the inflowing urban design. the complex follows an introverted urban layout, 8 buildings are designed overlooking a central piazza that is directly linked to the main spine of the adjacent retail hub. the focal piazza inspire the idea of outdoor meetings through providing an encouraging environment within the professional setting of the business park.
the architecture of the facade reflects the idea of “diversity within unity” which could be perceived through its composition. the buildings’ facade design is a dynamic play between a harmonious grids intersected by an abstract set of cut-outs. the unorthodox positioning of the cut-outs creates vantage points for each building reflecting its uniqueness while maintaining a sense of unity within the entire complex.